Talks Joseph Pine on what consumers want

You either have JavaScript turned off or have an old version of the Adobe Flash Player. To view this video you need to get the latest Flash player.
If your browser allows only "trusted sites" to execute Javascript, you should add the "googleapis.com" domain to your whitelist to allow our Flash detection to work properly.

Email to a friend

Share digg twitter delicious stumbleupon reddit myspace

Download this Talk

Audio to desktop (MP3)
Audio to iTunes (MP3)
Video to desktop (Zipped MP4)
Video to iTunes (MP4)

More actions for this Talk

Sign in to add to favorites
Watch this talk as high-res video (MP4)

Discuss this Talk

Sort By:

Loading Comments...

Add a Comment

This comment will be attributed to name. Not name?

Characters used: 0 (1000 max.)

Open interactive transcript »

About this talk

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

About Joseph Pine

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio and more links

Close Transcript